[brightball]

That's definitely a huge factor.

The prices for vehicles from the other makes are absolutely insane for anything comparable.

I really, really like the design of the F-150 Lightning. If I could get it with 300 miles of range, rapidly recharge it on a trip and get it used for somewhere in the $40-60k range I'd probably get one.

As it stands, it's closer to 200 miles of range for $80-90k without the ability to rapid recharge (that I have seen).

Potential is there, but efficiency of production is not. Especially when they're publicly saying they still lose thousands on each one sold.