[marwis]

Kubernetes heavily dominates there though.

I don't recall people throwing Cloud Native as a term before k8s or outside that space. Google trends seems to confirm they emerged at the same time:

https://trends.google.com/trends/explore?date=all&q=Cloud%20...

[sofixa]

If you remove Kubernetes which is way more popular and hiding the numbers of cloud-native, you'll see that cloud-native started being talked about around 2011, with steady small growth untill it explodes alongside Kubernetes later on.

I recall hearing cloud native compared to lift and shift regarding migrating to AWS ~2012-2013.