[astrodust]

When you utterly own the search marketing space, yeah, you do run up against a hard wall unless you can either get that market to grow, or you can weasel into another market.

Android doesn't seem to have made much of an impact to their profits. Their other web properties, like Google+, make Apple's legendarily empty "eWorld" look like a boomtown. It seems like of all their acquisitions, only YouTube has really changed what Google is.

Still, better to take some projects out back and...bury them...than to Yahoo!-ize yourself with thousands of semi-popular things you have to maintain in perpetuity.