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by kthartic 911 days ago
> delighting in music, dancing, and various forms of entertainment commonly

Genuine question, but how will Airbnb know this about you? Are you suggesting they've bought some 3rd party dataset that contains this information about its customers, or is somehow inferring these precise personality interests by looking at a customer's prior bookings?

I'm aware Airbnb lets you book 'experiences', which could be used to infer personality, but I'm not sure how popular these actually are (as an extrovert with extroverted friends in their lates 20s/early 30s I don't know anyone that has booked any).

I think it's possibly much simpler than we think - they can probably just look at your average booking size by number of guests (to determine how likely you frequently party), the type of property/location you've booked, and how close to NYE you've made the booking (a last minute NYE booking with 13 guests screams party).

1 comments

True, for starters their visible customer insight stack includes Google Analytics, Mixpanel, Looker, Amplitude, Customer io, heap analytics and other tools to gather, analyze, and derive insights from user data and behaviors. 3rd party tooling provides the third party data in this case.