I like the spirit of this idea, but I have no idea what you actually are trying to do. That blog post is 90% philosophy, 10% vague talk about having brands collect their own waste, and I have no idea how that is supposed to work. Are you saying brands will buy back and recycle their own waste? And somehow that will decrease the problem of collecting waste?
I'm not saying that the mission is wrong, I'm just not connecting the dots at all on how you are proposing to fix it.
I'm not saying that the mission is wrong, I'm just not connecting the dots at all on how you are proposing to fix it.