[jerf]

Your logic doesn't follow, because "they did in 2012"... with Kickstarter. I don't deny that Whedon could do it in 2012... with Kickstarter.

For that matter he may even be able to do it himself, but my point is and remains that he's going to spend money on the collection and that he's at best only going to do incrementally better than Kickstart prices, not wildly better. And he'll probably have a hard time even doing that well.

[waterlesscloud]

My point is that for big established names Kickstarter doesn't add value, it merely provides a service. One which can (and undoubtedly will) be provided by others.

If they have competition as a service, then they will likely have to compete on price as well.