One aspect no touched is how it seems on TikTok an artist/band can have a song getting very popular for a limited amount of time and that's it, it doesn't lead to anything else for him/her/them. No really new fanbase, etc.
I am assuming I was paywalled in the exact same spot as you and it's baffling from that small snippet that you came up with this claim. This is the exact quote and the only mention of that clown:
> the collapse of Twitter—now X—under Elon Musk,
Arguably, Twitter collapsed into... X?... and X's value has tanked in the last 12 months. That less than 10 word phrase is not the focus of the intro - It's the overall collapse of the centralized-on-social-media internet.