[mmkos]

I wonder if that's a sign of things to come. Nowadays it's (in most cases) pay so you don't see ads, but in the future it will probably shift towards pay so you see fewer ads kind of model.

I mean Spotify already kind of does it with JRE. It doesn't feel right that he's got his own ads despite the very lucrative deal he got, and I'm still forced to listen to him drone on about yet another generic vpn service even though I'm paying for a subscription.

[floren]

Or, "say skip to pay $0.10 and skip the current ad".

Once they dial in the optimal combo of ad rate and cost to skip, personalized to each user, oh boy the money will flow.