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> they essentially have two kinds of produce: cheap and expensive. Not too much of a middle ground there.

In fact, there is middle ground as the least expensive product goes for animal feed. The middle ground is the lesser quality, but still high enough quality, product that human consumers are still willing to purchase.

You, of course, set out to grow the highest quality product you can – it fetches the highest value, after all – but Mother Nature often has other plans.