[waterlesscloud]

They have value, of course. But I do think that on the upper end they might be forced to lower their percentage in time. If for no other reason than someone else will come along and compete at a lower rate.

Their execution isn't that hard to compete with, it can be commoditized with enough resources, and for someone with actual fame I don't think they increase the amount raised by much.

If not Whedon, think Lady Gaga or JK Rowling. What would Kickstarter offer them that some private white label processing service couldn't copy?