[ponyous]

I use gov.uk "heavily" and what I find interesting is that I never go to their homepage and try to navigate myself to where I need to go. I either receive the email with a link to a page or I google the pages I need. Never had issues finding anything.

I think this is important because it's not a standard e-commerce page, so it's not about skimming content and trying to sell/engage users as quickly as possible.

It's also not a SaaS like page that focuses on a few use cases and nails them. Gov.uk probably provides 100s (if not 1000s) of different flows, for everything from managing your driver's license to incorporating a company. Organising and navigating a large tree is harder than search imo.

But yes I agree, it could be improved it just wouldn't make a difference to me.