[JohnFen]

> research that suggests consumers prefer higher fixed prices to lower variable prices.

I'm one of them. I value predictability pretty highly when it comes to expenses. The less mental energy I have to spend on money-related things, the happier I am.

[nkohari]

Me too. I'd imagine anyone who values time more than money would prefer the fixed-cost option. (And I learned a long time back buying time is the best possible use of money!)