[gettodachoppa]

> If US tech firms just state that they will ignore EU regulation whilst continuing to serve requests from EU IP ranges, then what?

Then they are unable to take money from EU businesses to show ads to EU users.

Social media companies don't develop their products out of altruism. Their goal is to make money. (and increasingly the ability to manipulate public opinion/ban wrongthink) What's the point of letting millions of EU users hammer your servers if you can't make money from them?

[nvm0n2]

That would only be the case if the EU imposed financial sanctions on the USA (forbidden transactions with US banks), which the US would retaliate against.

Additionally, even if enforced, it just means European visitors would see ads for American products (which they can still import) instead of local products. An own goal for sure.