[tomashubelbauer]

I feel like even mid-roll ads are just too different type of advertising medium than a direct video integration so they shouldn't be thought of as alternatives to each other. And it would seem to me that the general vibe is that sponsor spots are more hip and more prestigious for advertisers. I used to see those from new and agile companies whereas any sort of normal in-stream ad type would be preferred by more established and classical companies. I use both uBlock Origin and SponsorBlock these days though so my anecdata might be stale.