[vessenes]

Over time, I've come to think of the 'huge idea, but I can't protect it or deliver on it' as a 'not huge idea'.

As entrepreneurs, we (at least I) are constantly coming up with and assessing new business ideas, strategic spins, etc.

This is just one more metric that a bit of wisdom teaches us to apply to our ideas. It is hard, very hard, for people who aren't used to the ideate-evaluate-rubbish-bin cycle, though.

How many thousands of business ideas have I gone through for the launch of the 10-ish businesses I've actually launched? Quite a lot. Even with all that weeding out and continually increasing experience (sigh), it's still a long slog. I constantly have 'great' ideas that on application of my own rules and the wisdom gleaned over the years turn out to be 'meh' to 'really bad idea, avoid!!'

In our line of work, anything that needs an NDA and could only be delivered by a large player, and the only thing stopping them is that they haven't thought of it yet is emphatically not worth pursuing.