[jonathanjaeger]

That's all the difference in the world. One is a finite project where you act as a patron and get something in return no matter what (assuming the creator doesn't fall off the face of the earth). If you fund a startup, most of the time your money doesn't have any sort of return.

[_delirium]

In particular they're very clear on the finite-project angle. You can't just raise funding for your art studio, but for some specific piece of art or project your studio is doing. A startup can already use Kickstarter to fund a specific project that way, if they want (several game studios have). But they can't just raise funds for the company "in general", which I don't think is something Kickstarter will be looking to change.