[roc]

Indeed. Why not just ditch user-facing TLDs in the next DNS overhaul altogether?

People don't recognize the difference between pepsi.com and pepsi.org and pepsi.com.hackers-taking-your-credit-card.tt

.org is interesting meta-data, but why not transport that data as part of a meta-data record and let browsers display it to users in a consistent way they recognize and understand?

The point of DNS is to map a human-knowable name to a network or provider. We not only don't need new TLDs, we frankly don't much need the ones we have. dot-com/net/country codes/etc and even 'www' and 'mail' are of dubious benefit to the average user these days.

Sure, it's useful for engineers. And we can keep that in a diagnostic window. But for user-facing concerns, simplifying DNS is the only conversation worth having.