[kalleboo]

They would have started the lobbying long before this year.

They seem to have given up on making copyright law even more absurd, there's no public support for it, instead they seem to be attempting to use trademark law to keep control over their characters (which only requires you to keep using and defending the trademark)

Notice how they use a clip from Steamboat Willie as the intro logo for Walt Disney Animation Studios, this keeps that design of Mickey as an active trademark of Disney, and they could sue anyone using it for trademark confusion. ("Mickey is the logo for Walt Disney Animation Studios, anyone else using it might confuse consumers into thinking they are Walt Disney Animation Studios and must be stopped!")