[eropple]

Right - like, you'd think it's obvious that of course you'd just do the right thing. But developers are expensive and market research, talking to customers, planning for the future, etc. becomes rivalrous to building things. And that stuff is generally much less interesting, so without compulsions to solve those problems, they frequently then don't get solved.

"But if you don't do these things, the company fails!" Yeah, and look at all those small, engineering-heavy companies that do exactly that! And further--eventually, as you scale you reinvent division of labor because as much as we like to kid ourselves, software developers are not, universally, better at doing everyone else's job. (If you find yourself in a position where you are better at doing everyone else's job, you should probably find a new company to work at.)