[studentrob]

Not arguing that it's a new thing, but there is always another way.

Making the problem bigger is an interesting way to go about it. I will grant that doing so does expand the number of people impacted, and therefore the number of people interested in solving the problem is also bigger, as well, perhaps, as the apparent pay off for solving it. But ultimately, the solution is going to be something that could have been applied by the same people who expanded the size of the problem.