[capableweb]

> “If you go to jewellery, you have a few brands, if you go to fashion, you have a few brands, if you go to cars, you have a few brands,” he said during an interview at the new Bang & Olufsen store in London this week. “In audio luxury, there is nobody else.”

If I was a worker at Bang & Olufsen, the final quote would definitely make me cringe. There is both better and more "value-for-the-money" brands that are still expensive and would be called luxury, but its marketing is aiming for audio professionals rather than "luxury consumers".