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by flarion
923 days ago
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Ads/SEO in B2B are after PMF unless your core audience are devs and its needs bottom-up adoption/awareness - or if its O/S (i.e. Elastic). > How to gain traction without talking to enough users You either code or talk to customers (interview/define problem/pitch/close) in early stage. If you do outbound mails 70% of your message should be about them/their problem. Go to meetups, go to industry events etc. Setup an advisory board w/o giving away equity. Folks w industry expertise and the network. my2cts. have fun. learn. fail. repeat. |
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