| There is no silver bullet - it's a grind. Some broad thoughts: First, identify the exact buyer persona for the product. Get to this level of clarity: Person X at company type Y making Z revenue has A problem and our product solves that with a clear B ROI and we have a list of C people to vouch for us. Without that clarity, you'll be shooting in the dark. You can make as much noise as you want but unless your existing customers are rave about you to their peers the engine won't start.... Next, figure out where these people hang out. Are there conferences they go to? Groups they participate in? Twitter handles they follow? Do they have any influencial customers or organizations they look up to? You can get a sense for this by talking to your existing buyers and doing research. Then, try all niche marketing channels to get to them. Examples: conference emails or booths, influencer marketing, Twitter ads, etc. In parallel, A/B test the heck out of your landing page. Hash out the exact words and visuals and make it easy for them to request a demo. Keep experimenting until you find something that works. Then double down on it and scale. |