[ThalesX]

> If your product is non-trivial in size or scope

Are there many products that reach such sizes without achieving Product Market Fit (PMF)? I feel like after this step is achieved, QA becomes pivotal and involves a great combination of manual and automated procedures. So I agree with you in this regard.

But going back to my initial assumption. I think starting a fresh company without PMF and spending a lot on QA until that is achieved, might not be the best approach.