[everforward]

This is simply not true. Frankly, my first instinct would be to let it go if they're not causing issues. I certainly wouldn't start swinging the ban hammer around without knowing that the hell the traffic is.

It could be a bug in our client code, and I could be cutting off paying customers. It could be some weird and/or poorly written software by a customer. It could be some bizarre WAN accelerator issue at some giant company with real devices.

I would presume that at least someone at Apple knows that the traffic is from Beeper, and what Beeper is. I would expect that it hit the desk of a mid-tier Director at least (would you or your manager be comfortable implementing heuristic blocking without telling a director?).

It still may not be a strategic decision, but I wouldn't assume that decision makers aren't aware of what's going on.