[aqsalose]

>Well. You have to exist, which means you compete, which might mean you grow.

Why growth? At some point you would eventually hit perfect saturation anyway, the steady state where everyone already is buying your product to the extent anyone can buy it. I get that losing business is bad, and it's better to "overcorrect" to growth, but as long as you compete enough to keep approximately same market share against other competitors, selling inflation adjusted $30 buckets of bricks to each generation of kids with profit sounds like perfectly good business. Owner of the business would receive steady income selling the inflation adjusted $30 buckets.

I'd imagine you'd hit problems when the buckets of bricks you are selling are ~eternal and number of kids is no longer growing, so nobody needs new ones.

[Auracle]

As long as the population is growing, if your business isn’t you’re effectively shrinking.

Plus image of Megablocks did Harry Potter, Star Wars, etc. They’d overtake Lego in a minute.

[robertlagrant]

You'd have to grow because there are competitors that would do your thing and the new thing, so customers would go to them instead.