Maybe for you. Moving to Finland and seeing that a six pack cost as much as a month's worth of breakfast was all the motivation I needed to kick the stuff.
Pretty sure Finnish people jump on a ferry to get cheap booze from Estonia instead. Just like Estonians jump on a bus and get cheap booze from Latvia. Where Latvia goes however, I do not know.
Some of us live in free and warm countries with no matriarchical nanny state. Gov't doesn't take half my income, and doesn't charge me an arm and a leg to have a beer.