[SnowLprd]

And that's just it: cable has already turned into a commoditized dumb pipe for a large segment of the population. Instead of recognizing this new reality and adjusting to it, the cable industry seems intent on sticking its collective head in the sand and pretending as if the world hasn't changed.

[thwest]

The industry isn't sticking its head in the sand, they are out there aggressively purchasing content creation to ensure that the most interesting content is only delivered through their pipes. They're going out with all guns blazing in order to protect past rates of profit. Shareholders aren't of a mind to let an industry peacefully adjust to a less profitable state.

Bring back the trust busters.

[SnowLprd]

I agree with your overall sentiment. But I still contend that this strategy isn't going to work out for them in the long run. We live in a world where content can be accessed directly, quickly, and on demand. The industry can try to "ensure" that the most interesting content is only delivered through their pipes, but given the ease with which this content can be procured elsewhere, that approach doesn't seem like a sustainable long-term strategy.

[aidenn0]

Yes but the C level executives will be retired or working somewhere else by then