[maxglute]

It's more common water cooler talking points. Like the superbowl, the reality is, most people have shallow investment in the shared culture. You get proficient making small talk on popular topics that doesn't really matter on an individual level. Like how everyone is trained to talk about the weather, but they're not going to form many durable relationships off it. Unless they're genuinely interested, like football fans in superbowl. It's "time pass" topics, it's not nothing, but it's overstated. There's a reason why people jumped to communities that better aligned with individual interests as internet got more social, very people liked wasting their time on mediocre pop culture. Don't get me wrong, they exist in great numbers, but my feeling is still all this cultural commonality facilitates weak bonding among most people who would rather watch their niche interests on youtube given the chance than speculate on the last nights Xfiles.

Speaking as a millennial, I also think the syncness is overstated. It's always interesting when pre 90s generations reminisce about all these cultural consumption they had in common, but then realize they experienced them at different times. Access to media was not ubiquous pre internet, you either need disposable $$$ which many people didn't have, or need to have a hookup for bootleg. Many people can grow up hearing about HBO shows and didn't get to watch them until years later when file sharing proliferated. There is still a "vast" cultural common ground in the sense that... there actually wasn't so much content and what people remember / make effort to watch end up overlapping. Now there is legitimately so much broadcast media out there that I imagine it's hard to accidentally overlap. Something has been lost, but as someone who didn't like small talking about that stuff, but I am not sure that much.