> the Norwegian Data Protection Authority strongly doubts that Meta's proposed ‘consent’ mechanism, often dubbed ‘pay or okay’, complies with the GDPR. The EDPB’s decision is therefore important to avoid Meta's infringement continuing while the company is exploring its options.
As far as I understand it consent must be given freely. Currently facebook offers two options, either pay or consent to tracking. In this situation consent isn't given freely since the option to not give consent requires a monetary payment.