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by valgaze 911 days ago
July 2022: https://www.cnbc.com/2022/07/22/apple-carplay-could-be-a-tro...

Not sure how they arrived at the number (maybe only new vehicles), but there was a claim that 79% of US carbuyers would insist on carplay support

  Apple engineering manager Emily Schubert said 98% of new cars in the U.S. come 
  with CarPlay installed. She delivered a shocking stat: 79% of U.S. buyers would 
  only buy a car if it supported CarPlay.

  “It’s a must-have feature when shopping for a new vehicle,” Schubert said 
  during a presentation of the new features.
2 comments
jwells89 911 days ago
I certainly would insist on it. CarPlay and its Android counterpart are a far sight better than the infotainment systems the majority of cars ship with to begin with, plus they won’t have problems like their navigation data becoming outdated with updates costing money.

My car dash should be the “dumb TV” to my phone’s “streaming box”.

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tristan957 911 days ago
What is the benefit of CarPlay or Android Auto if you have Bluetooth audio? Navigation and music go through the car's speakers.
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jwells89 911 days ago
Visuals for navigation, a bigger screen that can be more easily viewed while sitting upright in the driver’s seat, and UI that’s designed for use while driving.
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rezonant 911 days ago
I have to assume they meant 79% of US consumers who use iPhone, since only about 60% of the US uses iPhone, and Carplay specifically is useless to the remaining 40%.

Or perhaps they were grouping in AA under the covers.

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kbf 911 days ago
When I last heard this stat it specified that it was buyers of new cars and that iPhone users are over-represented in that group.
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rezonant 911 days ago
Well, it does seem like CNBC is the source of the stat and they do not say it like that. One could make an inference since the previous sentences mentioned new cars.

I don't think I can find a source that supports your claim that iPhone users are over-represented in that group. There was a period where income matched what phone you bought, but these days an older iPhone is pretty cheap to acquire, and the network effects mean people are willing to spend more to be in the ecosystem.

Assuming income as a proxy, from a bit of research it seems that in 2022, 56% of "high income" earners claimed they owned an iPhone. So that split is getting a lot closer, but this is already less than the 60% we have already established Apple has in market share across the US, so that doesn't exactly support the 79% figure. Other sources show about 55%-56% iOS users in the US during that period.

To be fair, I can't see what high income actually means in this data.

https://www.statista.com/statistics/512863/smartphones-cell-...

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