(1) I remember the times when Breaking Bad was new content.
(2) Once somebody asked Quentin Taranto in an interview: "So, you haven't managed to produce anything better than Pulp Fiction by now, how come?" Tarantion answered: "You mean, somebody has managed to?" Some things just end up being exceptionally good, and you can't produce another comparable specimen on demand.
I wonder if that Tarantino response is apocryphal. I have heard the same interaction credited to Joseph Heller about Catch-22:
At appearances to publicise his later books, readers would often bluntly tell him that he hadn’t written anything as good as Catch-22, to which the reply, after a growly laugh, was: “No. But nor has anyone else.” - https://www.theguardian.com/books/2019/jun/20/george-clooney...
Or perhaps when you create something exceptionally good you end up coming up with this response to the no doubt often repeated question of why you haven't been able to top it, or reading about someone else with the same problem and thinking "hey, that's good - think I'll use it"
That's just how it goes, though. I'm sure if we had music numbers, we'd see well known classics up the charts too. That doesn't mean that viewers don't want new content to watch- likely you would see classics go up when there isn't new content to watch [just throw on an episode of Friends!].
I'm actually excited to see non-Netflix shows on these charts, because this is a signal to Netflix to maintain access to non-Netflix show libraries.
Until recently one of the big problems of streaming licensing was that the rights were almost always sold exclusively, meaning if Netflix had show A but then Hulu won the bidding war for show A in the next round, Netflix had to get rid of it. As evil as Zaslov and his ilk are, this newer round of changes in the industry seems to be opening up the option for non-exclusive licensing. That's really the only way you're going to avoid having a subscription to every major network app (Peacock, Paramount+, Max, Netflix, etc) in order to have a good catalog of stuff to watch.
And frankly I'm tired of dealing with the uneven experiences of these apps, and having to keep a mental map of what show is owned by who in order to jump in to watch these shows without a JustWatch Google search every time. It would be nice if there was a decent shot of just trying an app and having a show I want to watch on it.
Eventually enough content will have been produced that a human could watch an incredible series every day of their lives without anything new coming out. That's when humanity will peak and crumble happily away.
(2) Once somebody asked Quentin Taranto in an interview: "So, you haven't managed to produce anything better than Pulp Fiction by now, how come?" Tarantion answered: "You mean, somebody has managed to?" Some things just end up being exceptionally good, and you can't produce another comparable specimen on demand.