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by pacificmint
920 days ago
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Case in Point: I really like Costco, but if I ever cancel my membership then it is because of how they seem to reshuffle significant parts of the store every few weeks. I don't know if they think I will buy more if I run around for fifteen minutes looking for something, but man it's annoying. They probably think of it as 'increasing engagement'. To me it's just wasting my time. |
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Here you've stated the fundamental truth about the so-called attention economy. The core tenet of it, is that money is made on friction. Attention is a finite resource everyone prefers to conserve for their own needs, therefore it needs to be stolen, so it can be redirected to ads, upsells, and other form of behavior manipulation.
That's why supermarkets are reshuffling stores so frequently. That's why so many websites are full of dark patterns and general annoyances. That's why ergonomics all but disappeared from software. Their inefficiency - wasting your limited lifespan in countless tiny ways - is how they make money.