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by happytiger
920 days ago
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They just need to innovate to keep up with entertainment changes, and they haven’t. They’ve become crystallized in brand management and focused on very traditional and impotent MBA-lead strategies to “monetize the portfolio” and completely missed the chance at gaming innovation leadership. They should make WotC’s management in charge of the overall company. I had a chance to work with them extensively on MTG internet properties and they are a cut above most management teams. Chris is an interesting mix and as long as he makes long-term choices instead of them plethora of short term profit driven choices he’s been criticized for he is capable and thoughtful. I don’t think we’ve seen what he can do as he has always been beholden to the parent corporation’s culture. |
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