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by octacat
919 days ago
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Companies which sell though Amazon.
Amazon uses a smart strategy of erasing the individual seller identity. Even if you already bought some item from some seller and very happy with it, you rarely would get similar item from the same seller. You usually would just get some which is first in the search, i.e. the one which makes Amazon the most profit. If company cares about paying workers enough, your item would be more expensive, but you are still "noname" for the buyer on amazon. And now amazon would push your listing away, because it is expensive. Besides, the client will buy the cheapest option in a lot of cases. There are exceptions though, when you more or less know what you wanna buy and from which exact company. But if you shopping for something like "massage gun" an have nooooo idea which ones are good or bad, sustanable or not - here you probably get something from the first search page with 5 star review and reasonable price. Not something from a company which cares about longevity of the product or about their workers. And amazon workers are not living the happiest of their lives to begin with, so probably people would not shop their if the care about sustainability. People care about cheap prices and fast delivery though. Chick-Fil-A has a lot of control about their operation.
Sellers on Amazon have minimum control. It used to be that good price and good reviews would make your item easy to find, but now you also have to pay for it in more and more cases. |
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