[aidenn0]

But if you buy a 16oz box for $3 you actually get a pound of cereal for $3.

Compare:

"Up to 16oz for $3*"

There's a $0.75 fee to pay for the new box art, a $1 fee for renting the milk jug, you actually get 14oz of cereal if you eat during peak hours, and if you eat a second bowl on the same day they charge you for excessive usage.