[michaelt]

Depends on what type of subscription business it is. I've heard meal kit companies like Hello Fresh lose 90% of their customers in less than 12 months, as the generous new customer discount vouchers tail off.

(Not that meal kit companies would be paying Apple 30%)

[dcow]

Meal kit companies don’t pay the 30% because the payment is for a service that is delivered outside the app. Uber doesn't pay it either. It’s a stupid loophole apple built in that all but proves the 30% cut is ridiculous and would never work in the real world.

[jzl]

Exactly. The whole argument about security and people needing a central payment system for things to be safe user friendly is patently ridiculous given that said approach is working just fine for all the “physical items” apps.

[riversflow]

Curious what B2C business sectors take less than a 30% cut?