[r_singh]

Accessing, extracting and storing shelf data in the CPG space is really messy and a constant wrestle.

NIQ get their data from multiple sources and also via partnerships and along with their credibility amongst executives their only moat is their data and so I can understand why they would limit access to it.

For smaller companies, using web data from omni-channel platforms is a possibility but not without challenges. Platforms have become increasingly weary and make changes every week to make the job of those extracting data more difficult.

Are these problems normal? Well, I’m happy to see your post because my job is to help companies deal with exactly such challenges which are increasingly harder to solve.

Shameless plug: my service Unwrangle dot com helps people deal with these challenges. We sync up data for keywords / brands and expose via an API.