[Scoundreller]

When was that? They had naming rights to a Major League Baseball & football stadium from ‘97 to 2017. Maybe good for recruitment but seemingly pointless on the consumer side to maintain the contract:

https://en.m.wikipedia.org/wiki/San_Diego_Stadium

But I get it that in sports, sometimes the big cheques are written because you can.

[fbdab103]

>Also in 1997, the facility was renamed Qualcomm Stadium after Qualcomm Corporation paid $18 million for the naming rights.[8] The naming rights belonged to Qualcomm until 2017, after which the rights were purchased by San Diego County Credit Union.

Surprisingly cheap! Not that I think it is a good use of money, but less ostentatious than I expected.

[londons_explore]

I assume naming rights would cost a certain amount per year.... Not be something you can buy and then potentially resell later for more money.

[Scoundreller]

Pretty sure most sponsors would include an exit clause just in case. Sure there would be penalties, but if the stadium can re-lease for more, they should play ball.