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by santhoshr
923 days ago
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I think this is a ridiculously brilliant idea. It's probably hard for Americans and folks in the West to imagine why this is a big deal. There are millions of vendors who basically dominate India's retail market, which is probably one of the largest unorganized corners of the global economy with the world's largest population. There have been tons of efforts and a significant amount of VC funding to digitize unorganized retail (the Kirana segment) in India, and many of these companies have struggled. I think part of the challenge is that they were trying to get shopkeepers to change behavior and force them away from their existing sales and checkout process. The elegance of the Kirana sale/checkout is efficiency - no barcodes to scan, no POS to deal with, and it's probably 3-4x faster than any modern checkout process. However, there is one tool they always use - a calculator. This product basically enables me to do what I already do as a shopkeeper and maintain existing efficiencies while I also have the opportunity to digitize my transactions. I think it could be a game-changer. Full disclosure: I grew up in a tiny town in India, and this was pretty much 100% of my retail experience! |
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