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by pledess 924 days ago
Almost nobody thinks of "earthbound" as suggesting a far-future flight from another world to earth. Instead, the connotations of earthbound are risk aversion, hesitancy to explore and discover, and fear of change. Many people are familiar with the phrase "earthbound misfit" from "Learning to Fly" (a Pink Floyd song). If you're trying to introduce an innovative and exciting product line, "earthbound" isn't it.

"lavabo" sounds too close to "lavatory" - and this has even stronger negative connotations. For Americans, at least, a "lavatory" (and thus perhaps the entire "lav-" word stem that means "wash") is never something that you have in your home. The term "lavatory" would most commonly be used at a school, but may also often be used at any other non-residential building. For Americans, "lavatory" almost always means a room that you visit to eliminate your bodily wastes (it doesn't only mean where you would wash afterward). Because anyone in the building can use the lavatory, it's usually not thought to be fully sanitary.

Potential customers will hate both of these, but "lavabo" is sure to kill U.S. sales.

1 comments

Thanks for the input. Do you happen to have any examples of names you think are good for this industry? Such as company names or fictional or just your ideas?