[Brajeshwar]

Lavabo is a label you can brand the way you want while EarthBound is a tad generic in English. Lavabo is also shorter and you can expand the market and you won't need to rebrand. Lavabo is better with a single phrase while EarthBound is two.

However, it will be harder and a longer work to brand up Lavabo than EarthBound. But once you succeed, that will pay off.

[_pmpt]

I agree, my team came to the same realization actually haha!