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by sparkling
927 days ago
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When we are talking about medium to large enterprise customers, there is significant costs of switching a SaaS provider. Vendor assessment, legal concerns, data privacy concerns, talks about SLA guarantees, talks about 24/7 support plans and much more. There will likely be several departments involved. Technical folks, legal people, data privacy experts etc. That new deal could pass easily thru 50 peoples desk before getting signed eventually. For what? A 15% saving that could be wiped out with the next round of price adjustments from the new vendor? Simply not worth it. That is why SaaS revenue tends to be so sticky. |
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