[jiakeliu]

As a Windows Phone user and developer, I've noticed frequent updates help promote app usage tremendously, which is confirmed by the analysis. With so many apps installed on my phone, I tend to forget about 70% of them until there's an update notification and then I'd want to check out what's new. So this is a perfect model as long as there's no shortage of content ideas. This is reminiscent of one of the most successful PC games today, League of Legends, which has had new content released every two weeks since launch couple years ago.

Devs, have you considered microtransaction for Taptitude? You did mention "coins to purchase game updates." Maybe some users prefer to pay for those updates instead? Congratulations on the success!

[dpark]

Frequent updates with fresh content promote app usage. Frequent updates for tiny bug fixes promote app removal, at least for me.