[kelthan]

Wasn't it just last week that he told advertisers that they shouldn't advertise on X and that they should just "F*k off!" and that he couldn't be "blackmailed" with money or advertising?

Now he says if they don't advertise on X, they should be fired?

I'm confused. Though not as confused as Musk is, apparently.

[tmn]

One statement is from the perspective of owning X. The other is presumably from the hypothetical perspective of being an owner of Disney. They aren't really contradictory. If you watched the actual interview, it's clear he believes Disney is dooming itself with it's current culture war trajectory (agreeing with this is another question). This is why he thinks Iger should be fired, not because X is entitled to some sort of privileged status is being used for advertising.