[halJordan]

It's simple professionalism. X is its name. Quite disheartening to constantly see the pull towards unprofessionalism just because the target is an other. Your own integrity should be pulling you to represent yourself correctly. It should have nothing to do with your external feelings towards the thing. And especially have nothing to do with your desire to hurt something.

[mcv]

Maybe the company is called X now, but the product is still at twitter.com, and calls itself that on many of its pages. There's nothing unprofessional about sticking to the name the product identifies itself by, and I think that would be a lot more professional for a news organisation than leading the way for a name change. That's not their job.

[klyrs]

Elon's still calling it twitter. Is that unprofessional, and othering?