[sublinear]

> X.com is pretty stupid as well, you can't meaningfully use it as a brand.

Just "x" alone isn't really the brand.

It's more like "x.com" is the canonical name.

From that perspective, "x" or "x.com" is about as good as brand recognition can get. It's simple and perfectly descriptive of an "everything app" and payment processing business.

[FartyMcFarter]

> It's more like "x.com" is the canonical name.

It sounds like a porn website. I don't think most business owners would want this as their brand, but I guess Elon is special in this way as well.

[da_chicken]

Elon is special in a lot of ways.

Twitter had one of the strongest brands. Not in social media, not in technology, just one of the strongest brands period. Do people realize how rare and difficult that is to do? That little blue bird was everywhere. Elon just gave it up. Flushed it away.

Kind of like those advertising contracts.

[kaba0]

It is indeed his biggest mismanagement, but it’s a serious competition.

At least it broke the image of ‘CEOs must be intelligent’, that was wide spread in certain circles.

[FredPret]

You don't think he's smart?

Maybe he did it for the lol's, or to own his political opponents, or maybe it was just a mistake he locked himself into. All of which sound just like him.

Rockets don't fly and electric cars don't drive if they aren't built right, which puts a floor on the IQ of the man who is that involved and hands-on with it. Being early in a major startup is a big deal, never mind a whole string of them.

He may or may not be weird or an asshole but he sure ain't stupid.

EDIT: I've been on the fence about this guy ever since I read his most recent biography, but it's really hilarious how saying something even remotely positive about him brings out an crowd who is enraged at his very being and the notion that such a thing as competence might exist.

[unaindz]

If he did it for the lols of for "owning the libs" he would have told us way back then.

He did it because he thinks the x looks cool, SpaceX, Tesla model X, even his son is called X. He just didn't realized or didn't care that it would kill the amazing brand it had before. That, just after making the mistake of overpaying for twitter while trying to fool around with a buy he didn't even want to make, makes him not very smart.

If that doesn't convince you lots of his proposals for innovative tech are bs. From single line underground tunnels for cars instead of just using more efficient trains, designing a stupid submarine to rescue the kids trapped in the Tham Luang cave as a PR stunt and then calling a pedophile the expert diver who called him out on it. There is probably more. I mean he doesn't even understand the costs of running a page as big as wikipedia so I wouldn't want him near my rockets if I worked for spaceX.

[fluoridation]

>for the lol's

Well, the previous owners of Twitter are laughing with him, all the way to the bank.

>to own his political opponents

I don't see how throwing away a brand does that.

>maybe it was just a mistake he locked himself into

Again, I don't see how that's possible. What he locked himself into was buying Twitter at a stupid price. After he did that he could have simply kept Twitter as it was, which was what he paid for. If he was just going to remake Twitter into something completely different there was no need to buy it at all. He could have just built X from the start. You could argue that what he bought was Twitter's userbase, but that userbase exists because Twitter is the way it is, and there's no guarantee that it'll stick around once Musk finishes turning Twitter into X.

[kaba0]

> Rockets don't fly and electric cars don't drive if they aren't built right, which puts a floor on the IQ of the man who is that involved and hands-on with it

Agree! So what does it have to do with Musk?

Also, I really wouldn’t call someone smart who literally forced himself into buying a company out of ego for much more than its worth. I wouldn’t call someone smart who did that with a car or whatever, let alone that amount of money. Then firing all the people without realizing that won’t fly that easily in Europe. Then all the bullshit he tried to do around the takeover (lines of code, having twitter explained to him, etc) - like I thought he is at least okay at being a web developer given paypal.. but nope, also a fraud there.

He is at the very least just a dumb narcissistic lucky guy who got dealt a good hand of cards, at worst is actively malicious.

[FredPret]

It's wild that you think he had no positive input with any of his successful technical startups.

Have you considered that x.com might have been an impulse buy (at the market rate, I might add). He could set $40b on fire and still be one of the richest people in history.

I also don't get the hate around that site - it's still very much up and running.

Maybe this site hates him because he trimmed a ton of fat in Twitter's engineering department. Maybe people on the left hate him because he's living proof that some people are just competent. People on the right used to hate him because he's anti-oil. Maybe the tallest trees just catch the most wind.

[antifa]

> brings out an crowd who is enraged

can't think of a less fanboyish way to describe mild disagreement by 3 random commenters.

[dingnuts]

not that I'm exactly hopeful or that I think this indicates wisdom in Elon's move, or that he will be successful, but it -would- be good to have a social media site that isn't advertising supported, so that the users aren't the product. Aren't we always on about that on this site?

[kaba0]

Well, if someone wants to change the monetizing strategy of their company, it is advisable to figure one out before cutting the existing one.

[sangnoir]

That would be the smart thing to do

[7ewis]

I personally like brand names that _look_ like they could be words, but aren't like Spotify, Twitter, Monzo, Reddit, Google etc.

Believe they need to be short and easy to Google even if you don't know how to spell them (not saying the above brand names are perfect). Find it annoying hearing Xero having to be spelt out on the radio to stop people going to zero.com.

Not particularly a fan of combining two English words together like Facebook, Freetrade, GitHub etc. but the worst is when companies try to own a common word like Apple.

[n3150n]

Twitter is a word in itself, though, both a verb and a noun [0].

[0] https://www.merriam-webster.com/dictionary/twitter

[joshmanders]

Which is where they got their name from. It perfectly describes what Twitter is and was meant to be.

[type0]

> when companies try to own a common word like Apple.

I wish there was a competitor called Banana, powered by minions

[riffruff24]

Did you mean X-COM, the 1994 turn based game? Or XCOM, the 2012 reboot of the same game?

I jest but those Firaxis guys must be eager to do something about this whole thing before twitter blew up. Its around the time for the third installment of the reboot.

[eli]

It's not though. Musk writes it as a single stylized letter and the company name is "X Corp" not "X.com"

[sublinear]

Ah did not know that. This is the only genuine answer in this entire thread!

[sdenton4]

X.com is where you go to save Earth from the alien invasion.

[scotty79]

Not to be confused with https://www.x-kom.pl/ which is where you go to buy parts for your new PC if you live in Poland.

[sumtechguy]

please tell me he is building underground bunkers

[drivers99]

Or "Brand X", the generic "other leading brand" of old commercials, and therefore associated with inferiority in general.

[bad_user]

Except it's missing the "everything" aspect, payments processing, or the support of the Chinese government.

[vasco]

They're working on it (probably minus the china part). Question is if they go bankrupt before then, or if anyone will still use the service by then.

https://techcrunch.com/2023/12/05/x-is-now-licensed-for-paym...