[amadeuspagel]

And then your competitor advertises for "bob builder". And then you start whining about how mean google is, even though you were the one who decided to use google as a domain resolution service, which it was not intended for. There's a reason amazon decided to refer to itself as amazon.com until everyone got it, and that probably saves them billions in google ads per year.

[SargeDebian]

> you were the one who decided

Most people google everything. A significant number of people google "google" in their browser's search/URL-bar to get to Google.com and search for whatever site they could have gone to directly. Builder Bob isn't going to change the average user's behavior in navigating the web.

[eli]

Yeah, that sucks but it is the current state of the world. Trademark registration would help.

You're going to walk around calling your local construction company "bobbuilder.com"? That's a weird vibe for a business that takes place offline. And it doesn't matter because people will still google "bob builder"

> There's a reason amazon decided to refer to itself as amazon.com until everyone got it, and that probably saves them billions in google ads per year.

OK but they still buy all the top ad spots for "amazon" and "amazon.com"

[roenxi]

1. As a consumer I'm far better off searching for people and seeing that ad though, so it'd take a lot of effort to make me type the url in directly.

2. Even if people know they want amazon.com, they're still going to search for amazon.com instead of figure out where the url bar is.