[furyofantares]

I think it can be and sort of is both right now, yeah. And I'm loving it, but it also makes sense for people to have different expectations from a store than from a project they are backing.

When I give a store money, they owe me a product. When I back a project, they owe me their effort.

So it's a bit weird to me when the language being used is mostly store language rather than funding language. I don't think anybody has purchased a Pebble yet.