[mbylstra]

I think this 'problem' is already being solved pretty well by Tumblr and Pinterest. Tumblr is mainly used (by teenagers) to post images of things they think represent them (an activity that is very popular with teenages - the same reason they like to put up band posters in their bedrooms). I think Tumblr was meant to be a blogging platform, but this has become its main use. Pinterest can be seen as an extension of this but with more features (ability to group things rather than just having a single stream). I think a great deal of the success of Tumblr and Pinterest can be attributed to their extreme ease of use: to build up an online persona all you need to do is browse peoples' profiles and click 'reblog' or 'pin' - no need to even pull out your smartphone camera. My advice would be to make your app integrate well with these two services (offering an easy interface to upload photos from your phone) and try to slowly ween users from these services.

[iamjonlee]

I get what you mean and where you're coming from but Persona's concept is still pretty different. People do post images of things they think will represent them, but that doesn't say much about who they are. Anyone can post photographs and upload them, but it's the meaning behind the photograph that creates a bond. For example: If I take a picture of Hot Cheetos and post it on Tumblr or Pinterest, people who view it will normally associate me being interested or liking Hot Cheetos. But the truth is, nobody cares because millions of people like Hot Cheetos as well. On Persona, we focus purely on things around you that make you who you are; when you post an image, we ask you "what does this mean to you?" If I were to post Hot cheetos on Persona, I'd say "Hot cheetos are musthaves for me when I'm programming." That might not mean everything to everyone, but for the people that can really relate to it, it becomes an intimate connection. It's all the small idiosyncrasies that describe who you are.

It's difficult to fully depict the differences because all apps of similar nature have some sort of overlapping. For example, most people still can't fully explain why Path is so different from Facebook. I use Path but I can't seem to tell people why it's different, aside from the fact that you have a private network vs a public one. If you're asked, "How is Tumblr different from Pinterest?", you'd have just as hard a time answering.

From what I see, Tumblr and Pinterest users don't answer the question of why they post something. I use Tumblr for the sake of killing time and just seeing what pops up and reblog and share things that I think are cool. When I post on Tumblr, I don't think "how does this relate to my life?" I used to ride a motorcycle so I like reblogging nice bikes on Tumblr but that doesn't mean anything to anyone. It doesn't tell the story of how I saved up money to get my first motorcycle, the first time I dropped my bike, or how upset my parents were with me buying it. For me, Tumblr is just a great, mindless way to kill time.

Pinterest for me, is a better way of organizing my bookmarks. I share links and photos from other sites because they interest me. Like with Tumblr, I don't necessarily stop to think why I'm putting a photo to my board- it's just a great way to visualize all the things that interest me and my friends on one page. I have a section for recipes, a section for funny stuff, another section for just cool arts and craft stuff. I browse Pinterest by categories just to find something cool/interesting that I want to go back to afterwards. It's a great service because I've use my browser bookmarking feature a lot less now.

Here's a question I asked myself for Tumblr and Pinterest: "Can you figure out what your friend would want as a practical gift for her birthday?" I wouldn't be able to; my friend shares everything from recipes to pictures of dogs to wedding gowns. But truth is- she's doesn't cook, is allergic to dogs, and is already married. It wouldn't make sense to buy her a dog or kitchenware right? Knowing that she doesn't cook, that she's allergic to dogs would be the prime examples of the kind of personal understanding you'll have of someone on Persona. It's not about what you're liking, reblogging or upvoting. It's about the real side of you, the one where you parents and only close friends know about.

Thanks for the feedback!

[RuggeroAltair]

Why did you take off your kickstarter? Are you trying different ways of getting funded? I almost thought you gave up since the kickstarter page doesn't say much about the cancelation.

[iamjonlee]

Hey! Thanks for asking. We got about $4.2k in funding in 3 days. While this was a pretty good start, we realized a few factors.

1) We weren't going to make our Kickstarter goal at the rate we were going because at the rate the pledges were adding up, we would be short by a large sum of our initial asking $48,000. A good part of the pledges were actually from friends and family so it further adds to the possibility that the Kickstarter goal wouldn't be reached anyways.

2) With the feedback we've gotten on HN and other sites, we've realized that we really really need to cut down on our description and go over it again with the copywriter to rewrite it so that it's absurdly simple to understand how our product is different. Nobody is going to read 5 paragraphs of how why you're different and if people keep asking us why we're different, we're doing something wrong with our copy.

3) People are interested in the product but not willing to pledge. I got an email from a few people that it sounds like an amazing app but they don't want to pledge because they needed more information (our fault again- our video only showed a very basic view of the app because we had just finished a quick prototype without any features when we shot the video) and so they wanted to see if they could have a beta test or more screenshots of the app before they pledge. If they have to request this of me, again, we're doing something wrong.

I've learned a lot with the whole Kickstarter deal in the 3 days it lasted- we're going with an even better marketing plan. For now, we're looking at alternative funding and have actually applied to YC late. As you said, it's not just about the funding. We lack advice and guidance in many other areas. We also lack the connections that YC can offer you with the tech community. If need be, then we'll do Kickstarter again when our point is clarified and people understand what we're about.

Meanwhile, we're just improving, revising, and making our overall product ready for launch. It'll be amazing.

[RuggeroAltair]

I agree with everything you said. I hope you'll make it into YC. Good luck guys!